Denuo's Betacup Is A Great Way To Spark Community-Driven Activism

I ran across one of Denuo's recent projects this morning after the agency followed me on Twitter. It's launched a program called Betacup, with the goal of eliminating the waste of disposable coffee cups. The way they've launched it is a living case study of online community and social activism.

They've made it really easy to get involved, stay involved and spread the word about something they're passionate about. I noticed they're also using a fund-raising platform called Kickstarter, (below) which is nicely integrated into the Betacup site.

It's great to see a socially responsible effort that's not just a campaign, but a narrative of what one agency is really doing to spur change. Bravo.