George Dearing dot com

Life | Tech | Sustainability

« Back to blog

Dreams of an Electric Cadillac

Appealing to Wealthy Green Crowd

"It's like a BMW Z8. You do it for the brand," says James N. Hall, principal of 2953 Analytics, a Detroit-area consultancy. "Plus, they could probably get $3,000 to $7,000 more in price than the Volt will."

Cadillac still has prestige for GM..why not engineer your best brand to be more sustainable?

Loading mentions Retweet
 
Got an account with one of these? Login here, or just enter your comment below.
Posterous-login    twitter