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Appealing to Wealthy Green Crowd
"It's like a BMW Z8. You do it for the brand," says James N. Hall, principal of 2953 Analytics, a Detroit-area consultancy. "Plus, they could probably get $3,000 to $7,000 more in price than the Volt will."
Cadillac still has prestige for GM..why not engineer your best brand to be more sustainable?
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
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Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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