Dreams of an Electric Cadillac
Appealing to Wealthy Green Crowd
"It's like a BMW Z8. You do it for the brand," says James N. Hall, principal of 2953 Analytics, a Detroit-area consultancy. "Plus, they could probably get $3,000 to $7,000 more in price than the Volt will."
via businessweek.com
Cadillac still has prestige for GM..why not engineer your best brand to be more sustainable?
