Four reasons why the energy efficiency market is poised to explode [VentureBeat]

I liked this one..
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"It’s capital efficient. Energy management systems are usually based on information technology (just look at Google PowerMeter, Microsoft Hohm and GridPoint). Companies can bring these devices and software offerings to market with relatively little investment. This contrasts sharply with the more capital intensive business models you see in the solar, wind, energy storage and green materials industries."
