George Dearing dot com |
Life | Tech | Sustainability |
David outlines some key things to think about as you develop an outreach or interest program. He knew he had a "talkable" product, but still needed the right word-of-mouth and outreach strategy to move its consumer relationships beyond just "transactions."
I liked this quote:
"There's a gravitational pull, online, toward niche. People congregate around similar interests and affinity. They do."
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
--------------------------------------------------------
my media | marketing | technology blog
>> http://www.wowfeed.com
