General Mills Looked Beyond The Transaction To Reach Influencers
via socialmedia.org
David outlines some key things to think about as you develop an outreach or interest program. He knew he had a "talkable" product, but still needed the right word-of-mouth and outreach strategy to move its consumer relationships beyond just "transactions."
I liked this quote:
"There's a gravitational pull, online, toward niche. People congregate around similar interests and affinity. They do."
