Microblogging is a feature -- integrating ad hoc collaboration across Office is where impact will be
On the surface the features of OfficeTalk are entirely familiar, and even a bit pedestrian. Yammer and other similar services like Socialcast and Obayoo have been out for quite some time now offering all of these features and more.
But none of the existing players in enterprise microblogging can compare to the reach, familiarity, and development muscle of Microsoft. One can easily see the potential for Microsoft to integrate OfficeTalk into Sharepoint, Outlook, or Office, and almost immediately become the dominant player in the still very new market for enterprise microblogging.
