More details on Meltwater's acquisition of BuzzGain
"CEO Jorn Lyseggen tells us that the acquisition is indicative of the future direction of his nine-year-old firm. Currently, the company is bringing in about $100 million a year, primarily by selling its online media monitoring services. But Lyseggen says that he believes it will be possible for Meltwater to build an equivalent social media monitoring business within the next three to five years. “We have 18,000 clients which entrust us to monitor traditional news,” he says. “It’s not a leap of faith that they’ll also convert to monitoring social media."
via paidcontent.org
