Old Media Needs Some New Media Juice

Sunday’s MondayNote column dissected the way information is published by HuffPo alongside other, more traditional publishers. Big differences. The “who’s right” question is something all organizations are cycling through. There’s a balance in the near-term, something I’m not sure I can describe yet. 

“Original stories are getting very little traffic due to the poor marketing tactics of old-fashion publishers. But once they are swallowed by the HuffPo’s clever traffic-generation machine, the same journalistic item will make tens or hundred times better traffic-wise. Who is right?”

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