George Dearing dot com http://georgedearing.com Life | Tech | Sustainability posterous.com Fri, 06 Nov 2009 14:53:48 -0800 Boxee Update Coming In Early December http://georgedearing.com/boxee-update-coming-in-early-december http://georgedearing.com/boxee-update-coming-in-early-december

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Fri, 06 Nov 2009 14:30:23 -0800 Has A Former F1 Designer Developed The World's Most Efficient Electric Car? [Mail Online] http://georgedearing.com/has-a-former-f1-designer-developed-the-worlds http://georgedearing.com/has-a-former-f1-designer-developed-the-worlds

I like this part too.

"This means iStream factories can be just one fifth the size of traditional plants."

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Fri, 06 Nov 2009 13:04:39 -0800 Google Books Has A Digtal Magazine Rack http://georgedearing.com/google-books-has-a-digtal-magazine-rack http://georgedearing.com/google-books-has-a-digtal-magazine-rack

"In their never-ending quest to archive all media, from Web sites to books, Google is taking on the publishing world and scanning entire issues of magazines, ads and all."

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Fri, 06 Nov 2009 12:08:32 -0800 Treehugger cites USGS Stats That Show "Water Usage Is Less in 2005 Than 1975" http://georgedearing.com/treehugger-cites-usgs-stats-that-show-water-u http://georgedearing.com/treehugger-cites-usgs-stats-that-show-water-u

Here's a point we forget.

"Since irrigation for agriculture and water used by power plants account for such a big chunk of the total, it is mostly improvements in efficiency and refinements in those sectors that are helping drive down the demand."

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Fri, 06 Nov 2009 12:00:03 -0800 The Bolshoi - Away | Songza http://georgedearing.com/the-bolshoi-away-songza http://georgedearing.com/the-bolshoi-away-songza

No telling how many times I danced to this one late night..a long time ago.

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Thu, 05 Nov 2009 15:16:28 -0800 Details Emerge on Twitter Creator's New Startup http://georgedearing.com/details-emerge-on-twitter-creators-new-startu http://georgedearing.com/details-emerge-on-twitter-creators-new-startu

"The business will be selling consumers on an attachment for their iPhones they can use to pay for stuff instead of using their credit cards"

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Thu, 05 Nov 2009 15:08:37 -0800 Vodburner Lets You Record Skype Video Calls http://georgedearing.com/vodburner-lets-you-record-skype-video-calls http://georgedearing.com/vodburner-lets-you-record-skype-video-calls

"Record both sides of any Skype video conversation, directly to your hard disk"

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Thu, 05 Nov 2009 14:42:27 -0800 Nebul.us Can Visualize Your Online Activity http://georgedearing.com/nebulus-can-visualize-your-online-activity http://georgedearing.com/nebulus-can-visualize-your-online-activity

"After installing a browser plugin, the service will start monitoring the browsing history. Typical Web2.0 profiles like Facebook, Twitter, last.fm or YouTube can be added as well to complete the view of online activities (note that the initial setting is set to 'private', and information about visits to individual sites can also be shared with 'friends' or blocked)."

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Thu, 05 Nov 2009 08:51:35 -0800 Online Music Services Continue Their Torrid Pace // TechCrunch Covers Latest Entrant Deezer http://georgedearing.com/online-music-services-continue-their-torrid-p http://georgedearing.com/online-music-services-continue-their-torrid-p

"The company commissioned a study that showed more than 80% of its user base was keen on getting mobile access, while 40% was interested in better sound quality. But the Premium offering in my opinion is interesting because it’s basically a way for users to have seamless access to their account and playlists whether they’re opening Deezer up in their browsers, start the cross-platform desktop client or listen to their favorite music on the go. It’s the type of convergence I keep wishing every online music service would offer."

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Thu, 05 Nov 2009 08:26:12 -0800 Here's A Quote I Love From Carmine Gallo's Book "The Presentation Secrets Of Steve Jobs" http://georgedearing.com/heres-a-quote-i-love-from-carmine-gallos-book http://georgedearing.com/heres-a-quote-i-love-from-carmine-gallos-book

"You've got to start with the customer experience and work back toward
the technology--not the other way around"
The other interesting tidbit so far is the title of Chapter 4, "Create
Twitter-Like Headlines."

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Thu, 05 Nov 2009 07:54:24 -0800 Jon Gibs at Nielsen Discusses The Move Towards "Unified Measurement" http://georgedearing.com/jon-gibs-at-nielsen-discusses-the-move-toward http://georgedearing.com/jon-gibs-at-nielsen-discusses-the-move-toward

The video was choppy for me..

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Thu, 05 Nov 2009 06:36:03 -0800 Check Out What the "YouthMobile 2030 Design Challenge" Spawned http://georgedearing.com/check-out-what-the-youthmobile-2030-design-ch http://georgedearing.com/check-out-what-the-youthmobile-2030-design-ch

I like the Honda Helix prototype.

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Wed, 04 Nov 2009 17:05:00 -0800 An interesting observation from Nieman Lab while interviewing Google's Eric Schmidt http://georgedearing.com/an-interesting-snippet-from-an-interview-with http://georgedearing.com/an-interesting-snippet-from-an-interview-with
That is, for what it’s worth, not the distinction Google News is making: The “(blog)” label is supposed to be attached to any news published with blogging software. At the time, I thought Google might be throwing a bone to newspaper companies that don’t like being lumped with amateur news sources. And while I’m sure the new label was not important enough to reach Schmidt’s desk, his framing of that distinction — “the infrastructure around the writer” — is an interesting one.

 

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Wed, 04 Nov 2009 15:16:00 -0800 Love This Modular Kitchen Design http://georgedearing.com/love-this-modular-kitchen-design http://georgedearing.com/love-this-modular-kitchen-design

Check out the other designs // http://x.vu/10240


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Wed, 04 Nov 2009 13:52:18 -0800 Here's A Sampling From GasPedal's Upcoming "Word of Mouth Supergenius" Event http://georgedearing.com/heres-a-sampling-from-gaspedals-upcoming-word http://georgedearing.com/heres-a-sampling-from-gaspedals-upcoming-word

Here's a few of Saul's tips.

- Sometimes less is more. People will talk about you more when you don’t talk so much about yourself. The more you keep your mouth shut, the better you’re doing.

- Communicate rather than sell. Always try to connect with the consumer on more than just a business level. As Saul says, business actually begins when you stop selling.

- Ask people to spread your message. Sometimes even the biggest fans don’t know how to talk about you or how important their word of mouth is to you.

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Wed, 04 Nov 2009 09:46:24 -0800 He Won't Win It, But Good To See Houston's Case Keenum Getting Respect http://georgedearing.com/he-wont-win-it-but-good-to-see-houstons-case http://georgedearing.com/he-wont-win-it-but-good-to-see-houstons-case

"Consider this: Few would balk if Texas quarterback Colt McCoy or Florida's Tim Tebow were rated among the top Heisman contenders - but Keenum has outplayed both against common opponents.

Keenum threw for 1,337 yards and nine touchdowns in games against Oklahoma State, Texas Tech and UTEP. McCoy passed for 662 yards and five TDs against the same trio. And Keenum passed for 434 yards and four touchdowns, with two interceptions, against Mississippi State. Tebow passed for 127 yards and no touchdowns and had two interceptions returned for touchdowns by the Bulldogs."

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Wed, 04 Nov 2009 05:21:26 -0800 Bloomberg.com Hints At Paywalls http://georgedearing.com/bloombergcom-hints-at-paywalls http://georgedearing.com/bloombergcom-hints-at-paywalls

"Bloomberg is now considering charging Bloomberg.com users up to $1,000 a year to access certain areas of the site from next year."
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I can see corporate clients budgeting for its content, but it'll tough for any consumers to bite off that kind of price tag.

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Tue, 03 Nov 2009 14:42:33 -0800 ReadWriteWeb Profiles Some Services To Help You Find iPhone Apps http://georgedearing.com/readwriteweb-profiles-some-services-to-help-y http://georgedearing.com/readwriteweb-profiles-some-services-to-help-y

My 3 year-old is pretty good at finding the games but it takes way too long to find anything else in the AppStore.

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Tue, 03 Nov 2009 07:43:56 -0800 Make Mine Freedom // 1948 http://georgedearing.com/make-mine-freedom-1948 http://georgedearing.com/make-mine-freedom-1948

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Tue, 03 Nov 2009 05:00:14 -0800 Online Forums And Twitter – Put Your Experts On Display And Curate The Conversation http://georgedearing.com/online-forums-and-twitter-put-your-experts-on http://georgedearing.com/online-forums-and-twitter-put-your-experts-on

I spent a few days in Dallas a few weeks back working with a Telligent client on some community strategy stuff. As expected, a lot of the conversation focused on the effect third-party social networks have on website traffic.

But more importantly, we tried to hone in on how social networks can stimulate online conversations. One of the things I’ve noticed is the relationship between forums and things like Twitter. I grabbed the screenshot from TreeHugger to show how they’re using Twitter to “lubricate” content that exists within some of their other online properties.

twitter_as_the_lubricant

 

I put lubricate in quotations because it’s a word that Twitter’s Ev Williams uses to describe how Twitter excels at delivering multiple pathways to existing information. In that context, I don’t think  there’s a better way to describe it.

As far as my client work, the way I articulated it was to package your experts and present them online as visibly as possible. It’s not just about linking to your existing content, it’s also important to catalyze the opportunities to engage with your customers. Many describe that last piece as market conversations.

As I mentioned to my client, what better way to have your expertise on demand than having a Twitter List or widget displaying one of your brand’s experts ready to respond to forum posts or FAQs? It’s really a matter of augmenting what you’re already doing with your forums. Forum MVPs or purists will always stay close to some of their old habits, but increasingly users’ methods of interacting with you (and your content) is more free-form. In other words, your customers’ clicks aren’t always tied to your core brand content.

Today it wouldn’t be unusual for one of your customers to visit your site and quickly be whisked away to one of your employee’s Twitter accounts. 
If that’s such an increasing use case, why not bring that closer to where your brand’s conversations originate? In a sense, I think this points to an increasing expectation on companies to have some level of curation expertise.

I’d even go a step further. Is it that far-fetched to hear that one of the deciding factors in selecting a vendor was how many of its employees were deemed as industry influencers or luminaries? Of course not, it happens all the time. But nowadays, the variables for how our customers come up with their observations are much more visible. With things like Twitter Lists, blogs and Facebook fan pages, expertise has never been on such public display.

A big part of my argument in citing the “Forums” use case has a lot to do with curation. What fascinates me the most is bringing curation closer to the business. It seems like Forums are one of the obvious candidates.

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