Screen Digest Says Global In-Game Advertising To Top $1 Billion by 2014
via venturebeat.com
And according to Nielsen and Interpret Research, gamers have a recall rate of more than 70% for in-game ads.
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"Market researcher Screen Digest estimates the global in-game advertising market will reach $1 billion by 2014. The rationale is that people are watching less TV and so advertisers are trying to reach them via new media, including video games. While the recession has hurt game sales, Massive contends people are spending more time playing games. (That means gamers are playing the games they buy for a longer time and are consuming less traditional media). Massive says it can reach 40 million Xbox 360 and PC gamers in 31 countries."
