Starbucks Launches Two iPhone Apps
via readwriteweb.com
It's amazing how far the U.S is behind in mobile payments. I don't really go to Starbucks but I'm certainly interested in how this plays out. There's big implications for brands, especially as their experiences move to the handset.
I can see all sorts of mashups spawning from the convergence of location-based services, micropayments and of course social networking.

