George Dearing dot com

 

Fragmented Future Of Mobile Ad Networks

in the coming year, we could see the top three smartphone device makers all have their own mobile ad networks. And RIM’s ad network could also be prohibited from serving ads on the iPhone with Apple’s policies. The result of this would be a more device-centric, fragmented, mobile advertising market. Already Steve Jobs is promoting Apple’s iAds as a revolutionary ad format optimized for the iPhone and iPad. RIM and Google could be forced to develop and tout their device-centric ad formats.

And thus, advertisers would be encouraged to go to each device manufacturer for the ad formats that promise the best clickthrough rates. It would be a nightmare however for advertisers and agencies to have to split their spending between all the different networks. Advertisers hate fragmentation. They love scale: buy once, plaster everywhere.

via techcrunch.com

Filed under  //   ad+networks   advertising   mobile  
Posted August 28, 2010
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Here's the 3 phases of Promoted Tweets

Promoted Tweets will roll out in three phases this year:

- Search. Promoted Tweets will show up in Twitter search results. This is happening now.

- Syndication. The Promoted Tweets ad system will be made available to developers and Twitter clients like TweetDeck and HootSuite. Revenue will be split 50/50. According to Costolo, this is just getting off the ground.

- Critical mass. Promoted Tweets will start to appear in users' customized feeds. No hard time frame yet, but expect this to happen by the end of the year.

via money.cnn.com

Filed under  //   advertising   twitter  
Posted July 10, 2010
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Remembering Cool Vintage Ads

via abduzeedo.com

Filed under  //   advertising   vintage  
Posted May 18, 2010
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Sponsored Tweets Data

"It gives us [an] exponentially growing number of marketing opportunities," said Stone of the program. "This is a search opportunity -- it's not to the entire Twitter base. When we message, the only ones that stay up are the ones that resonate." Key to Stone's use of Promoted Tweets? Leveraging trending topics on Twitter, either ones that exist or ones they create.

The day Virgin America's Promoted Tweets went live it recorded its fifth-highest sales day in its history, said Gale. Retweeting obviously helped, she added, but so did association with the latest thing on Twitter. That is, part of that consumer response reflected the amount of free press Virgin America received -- worth $10 million, she estimated -- from media coverage of the new ad program, which often mentioned its initial advertisers.

via adweek.com

Filed under  //   advertising   twitter  
Posted May 9, 2010
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Twitter’s Costolo on Promoted Tweets

There are lots of interesting ways to connect with marketers and at this point is as we move from a CPM model to an ROI model, we’ll be figuring out the meaning of the resonance score,” Costolo concluded. “And there’s a lot we don’t know right now. We’re starting the process of finding it out.
via paidcontent.org

Filed under  //   advertising   Promoted+Tweets   twitter  
Posted April 13, 2010
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Big Advertisers Prepping For iPad

The New York Times reports that a high-end credit card company has purchased its iPad ad inventory for the device's first two months on the market, while brands such as FedEx and Buick, are buying ads on the apps of other publications, including the WSJ, Newsweek, Time and Reuters. The NYT says the going rate is $75,000 to $300,000 "for a few months of exclusivity" on one of these apps.
via guardian.co.uk

Filed under  //   advertising   ipad   online+marketing   publishers  
Posted March 25, 2010
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Good Example Of An Engaging Ad Campaign

You find that interactive magazines contain ads that readers can interact with. Why are these so engaging, and what's an example of one type that worked?

There’s a great example from Europe.

Monkey magazine held a contest for Wilkinson Sword shaving blades. To enter you had to go and buy the product and shoot a video of yourself shaving in an extreme situation. They got all these wacky videos and posted them online, and tons of people bought extra Wilkinson Sword blades to enter the contest, lots of people viewed the videos.

It was great fun and its sales that week were up 23 percent nationwide. A huge success. And it was all about the interactivity, coming up with creative ways to engage readers and let them participate.

via medialifemagazine.com

Filed under  //   advertising   digital+magazines   media+strategy   online+publishing  
Posted March 23, 2010
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