Posterous
George is using Posterous to post everything online. Shouldn't you?
Geo-head_thumb
George Dearing
owns this site
199
subscribers
 

George Dearing dot com

Life | Tech | Sustainability

General Mills Sets Sights On Millenials

General Mills is also taking a more serious look at boomers' children, millennials, which it defines as those aged 16 to 33 -- all 75 million of them. "This generation is very home and family oriented," Mr. Friendly said. "They're also completely at ease with technology." He added that many of them don't remember life without PCs, ATMs, or cellphones. The company is working hard to connect with this group virtually, with an iPhone app, blogging with Betty Crocker, or following Nature Valley on Twitter.
via adage.com

Loading mentions Retweet
Filed under  //   AdAge   advertising   brands   general+mills   marketing   millenials  
Posted February 16, 2010
// 0 Comments

Smart Design Strengthens the Brand and Reveals Purpose [AdAge]

It is every marketer's task to seek out its product's emotional touch points and figure out ways to strengthen, enhance and deliver those assets with authority. This is when design strengthens the brand and reveals smart, deliberate purpose.
via adage.com

Loading mentions Retweet
Filed under  //   brand+equity   brands   design   marketing  
Posted February 16, 2010
// 0 Comments

Adidas vs Puma vs Nike [Meet The Boss.TV]

via meettheboss.tv

Loading mentions Retweet
Filed under  //   brands  
Posted February 16, 2010
// 0 Comments

Brands Already On Google Buzz

via techcrunch.com

Loading mentions Retweet
Filed under  //   brands   Google+Buzz  
Posted February 10, 2010
// 0 Comments

brand-makeovers - Newsweek

via photo.newsweek.com

Loading mentions Retweet
Filed under  //   brands  
Posted January 30, 2010
// 0 Comments

Newell Rubbermaid: Social Media from a Multi-Brand Perspective

via vimeo.com

Loading mentions Retweet
Filed under  //   brands   interactive+marketing   Rubbermaid  
Posted January 28, 2010
// 0 Comments

Sony Recycle Project Jeans [cool hunting]

via coolhunting.com

"Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants."

Loading mentions Retweet
Filed under  //   brands   sony   upcycling  
Posted January 27, 2010
// 0 Comments

Good Analysis From TBIResearch On Facebook's Brand Ads

via tbiresearch.com

Loading mentions Retweet
Filed under  //   advertising   analysts   brands   coca-cola   facebook   research  
Posted January 22, 2010
// 0 Comments

Here's a good quote from Sapient's Nathaniel Perez [@mahumbaba]

While butter brands of the world now have their work cut out for them, I'm hoping they'll leverage Facebook, YouTube, Twitter, or their own media as mere interaction vehicles while devoting their attention to understanding the essence of consumer engagement within the media. Only then can they design experiences that shape conversation, to then understand how those conversations have shaped their brand.
via fastcompany.com

Loading mentions Retweet
Filed under  //   brands   consumer+engagement   digital+strategy   interactive+agencies   media   online+communities   sapient   social+networks  
Posted December 29, 2009
// 0 Comments

{Godin is right on this one} "It's no wonder they don't trust us"

"The digital world, even the high end brands, has become a sleazy carnival, complete with hawkers, barkers and a bearded lady. By the time someone actually gets to your site, they've been conned, popped up, popped under and upsold so many times they really have no choice but to be skeptical."
via sethgodin.typepad.com

 

Loading mentions Retweet
Filed under  //   brands   customer+experience   marketing   seth+godin  
Posted December 26, 2009
// 0 Comments