Cause to Celebrate Media Launch Party
Seth's Blog: The circles (no more strangers)
"The problem is that strangers are difficult to convert. And the other problem is that they're expensive to reach. And the hardest problem is that we're running out of strangers."
hadn't seen MobileCause -- like the model
With text messages, your donors can donate using their cell phones and have it billed to their phone bill or credit card instantly.
Donations range in size from $5 and $10 donations billed to cell phone with text2give to donations of ANY size texted in but billed to Credit Card with text2donate. Recurring donations will be available soon.
via mobilecause.com
Ashton Kutcher's mosquito nets ensure 'malaria no more' [USA Today]
Good stuff.
"This month, less than a year after the Twitter race took place, the mosquito nets (or "Twitter Nets") are arriving at their final destination of Senegal, ready to save more than 89,724 lives."
Foundations' Four Biggest Faux Pas [Nancy Lublin]
via fastcompany.com
"2. Stop mistaking marketing for overhead -- and stop hating on overhead. We're all running businesses, and we've all got more expenses than we want. But your constant refrain about us spending too much on communications staff, graphic design, and public relations is misguided. "Scaling up" means that people need to know about us. It also means that we'll have to spend money on expenses that you label with the most unfairly pejorative word in our business: overhead."
Facebook-based Campaign Gets $5 million Commit From Chase
"The campaign takes the form of--you guessed it--a Facebook Platform application, in which members can choose their favorite of more than 500,000 nonprofits. Naturally, then, they're encouraged to use the hallowed "social graph" to encourage their friends to do so as well."
via news.cnet.com
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
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