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"Dry" cleaning is set to become a domestic activity with a washing machine that uses 90% less water than a normal laundry cycle and could be available by the end of 2011. The device, developed by Leeds-based Xeros Ltd, replaces water with tiny plastic beads that suck up stains and its producers claim it will shift stubborn pounds from household energy bills as well." [Alok Jha, guardian]
"Refilling ink will not be an issue because it doesn't use any. Prints are made with the incorporated thermal technology, which produces monochrome prints on paper rated for seven years."
Cycle in Cycle (detail)
All images courtesy of Cristopher Cichocki
[All images courtesy of Cristopher Cichocki]
Fishermen in Kenya and Somalia are seeing record catches as illegal trawlers steer clear of the area out of fear of Somali pirates.
As much as I've ripped them for their football field-sized receipts, this shows some life within their sustainability efforts. But $1 for every fourth visit? Sigh.
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The company said that users could also install Ecosia as their default search engine, adding that once installed it would provide them with a personal record of how much rainforest they have saved by using the search engine.
I ran across one of Denuo's recent projects this morning after the agency followed me on Twitter. It's launched a program called Betacup, with the goal of eliminating the waste of disposable coffee cups. The way they've launched it is a living case study of online community and social activism.
They've made it really easy to get involved, stay involved and spread the word about something they're passionate about. I noticed they're also using a fund-raising platform called Kickstarter, (below) which is nicely integrated into the Betacup site. It's great to see a socially responsible effort that's not just a campaign, but a narrative of what one agency is really doing to spur change. Bravo.
Betacup from the betacup on Vimeo.
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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