George Dearing dot com

 

Kit Eaton makes a good point on the iPad's leverage as a promo tool

"The advantage from the promoter's viewpoint is amazing, given the low price of the iPad (and subsequent low impact on revenues,) the halo effect from all its good PR, and the fact it'll be a highly desirable object. Banks and stores could even load their own apps on there before giving the device to you (or at least, heavily promote the app in the hope of persuading you to download them later) with the goal of increasing your future engagement with their business."
via fastcompany.com

 

Filed under  //   apps   consumer+engagement   ipad  
Posted March 24, 2010
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A Facebook Fan Isn't Your Marketing Pincushion [Joel Marchese]

Quality paid media will deliver a person's undivided attention and give marketers the ability to deliver their message using the full attributes of a given medium. If a marketer's main goal is to generate Facebook fans, it should have a program set up for how it will benefit those fans for receiving future marketing messages. Because, just as people filter out "junk email," if a marketer's fan page isn't giving back, then its feeds will end up in the "junk feeds" bin (re: hide all feeds from this source), and the marketer will be left wondering why no one is talking back.
via mediapost.com

Filed under  //   consumer+engagement   facebook   online+marketing  
Posted February 2, 2010
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Here's a good quote from Sapient's Nathaniel Perez [@mahumbaba]

While butter brands of the world now have their work cut out for them, I'm hoping they'll leverage Facebook, YouTube, Twitter, or their own media as mere interaction vehicles while devoting their attention to understanding the essence of consumer engagement within the media. Only then can they design experiences that shape conversation, to then understand how those conversations have shaped their brand.
via fastcompany.com

Filed under  //   brands   consumer+engagement   digital+strategy   interactive+agencies   media   online+communities   sapient   social+networks  
Posted December 29, 2009
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BrandWeek Talks To Pepsi's Social Media Director [via Social Media Business Council]

via brandweek.com

Here's one of the to-do's on Bough's list:
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"How do we continue to bring those influencer voices inside an organization?" We did that at South by Southwest, where we started learning from the conversation and the major trends that are out there. We launched PepTrends [where top PepsiCo communicators, influencers and Twitter users gathered for a day to tweet about emerging global trends]. So, it's about, "How do you bring these voices from the outside in?"...We are bringing the outside in and the inside out...There are so many great ideas in this space and by no means do we have enough good ideas. It's just, "how do we start working with them?"

Filed under  //   bonin+bough   brands   consumer+engagement   digital+marketing   emerging+technology   pepsi   social+media  
Posted September 8, 2009
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