a new logo for BP -- Greenpeace UK
Crowdsourced radio from Jelli [CNET]
via news.cnet.com
CNET's Josh Lowensohn on Jelli's arrival:
"Jelli's deal with Triton will put Jelli's user-picked station on FM radio, twice a day on around 4,500 stations across the U.S. This won't start until early next year though."
Crowdsourcing City Design
via fastcompany.com
"Last month, GOOD Magazine and the San Francisco Planning and Urban Research Association (SPUR) asked city officials to present a "call for problems"--ways to improve local public education or create a more effective citywide recycling program. Six local designers were assigned the "problems.."
Audi Is Latest Crowdsourcer..This Time Facebook Is The Platform
via mashable.com
I think companies have finally gotten past the "We're gonna test this stuff on Facebook" (or other SoNet) stage. Where else will brands go online to rally folks and stir up the fan base? I compare it to the early days of the web when destination portals ruled. Back then everyone went somewhere to get content. Nowadays, companies realize their websites probably aren't the place where most users plan to hang their hat.
Brands now spend time researching where to reach customers and when done right, the payback can be big. Audi's not only getting valuable feedback early on, but it's creating a pipeline of customers for all those shiny new Audis that eventually roll off the assembly line.
Just Arrived // The World According To Twitter
Thanks to FSB Associates for the review copy. I'll be posting some of the Tweets periodically. It's pretty entertaining stuff.
Crowdsourcing the best animated short film
via youtube.com
Here's a NYTimes article [http://x.vu/3176] on how Mass Animation went Wikipedia on us and made an award-winning film with contributions from around the world. Love it.
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"In the end 57,000 people from 101 countries became “fans” of the Mass Animation page on Facebook and about 17,000 downloaded the software application, Mr. Landau said. The 51 winning animators hail from 17 countries, including Kazakhstan and Colombia. Eleven are women — the Hollywood animation mines are staffed almost entirely by men — and the group ranges in age from 14 to 48."
Slideshare Using Twitter For Content Recommendations
Sent from my iPhone
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George Dearing
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George Dearing
Founder @ Dearing Group LLC.
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