Social Strategy Data From eMarketer
According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
via emarketer.com
Facebook Fan Page Stats
More than two-thirds of US Facebook users said a Facebook friend referral would increase their chances of purchasing a product or visiting a retailer, according to research and consulting firm Morpace.
Fan pages, used by 41% of respondents to show their friends what products they support, are one way to spur such positive referrals. In line with other researchers,
via emarketer.com
Yes, seeing a big paper catalog before I go online makes me less likely to buy
But for retailers, printed materials, like catalogs, for instance, can still have a significant impact on the behavior of online shoppers.
via emarketer.com
You Can Budget For It, But You Still Have To Staff It
eMarketer believes that when companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network," states the report.
via mediapost.com
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
My Other Sites
