Foursquare founder on Facebook
George Dearing dot com |
Life | Tech | Sustainability |
"Peter Chapman was today sentenced to life imprisonment after he admitted kidnapping, raping and murdering a teenage student he had ensnared using a fake Facebook profile."
This produced some quick changes. Among other customized ads, I started getting the surfing- and cooking-themed campaigns shown above. In fact, foodies seem to be a big target for Facebook advertisers. But there were still plenty of junkier ads, like the Oprah one, which would seem to violate Facebookâs policy regarding the need for some connection between the image and the product being advertised. Unless Oprah is in need of debt relief.
"In continuing to look at this trend, Heather Hopkins, an analyst with the traffic analysis company, dug a little bit deeper into the stats and found that there is a distinct difference between where the social network drives its traffic in comparison to Google News.
According to Hopkins, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News."
"The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders."
Quality paid media will deliver a person's undivided attention and give marketers the ability to deliver their message using the full attributes of a given medium. If a marketer's main goal is to generate Facebook fans, it should have a program set up for how it will benefit those fans for receiving future marketing messages. Because, just as people filter out "junk email," if a marketer's fan page isn't giving back, then its feeds will end up in the "junk feeds" bin (re: hide all feeds from this source), and the marketer will be left wondering why no one is talking back.
"Half of all registered users still log in to Facebook every day, says Sandberg in the interview. Thatâs 175 million people. And that doesnât include Facebook Connect logins, only those people that visit the Facebook website." [Michael Arrington]
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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