the city has put online the database it has developed over the past five years to serve as a resource for other cities as well as corporate purchasing agents and consumers. Called the SF Approved List, the Web site lists more than 1,000 products, from bathroom disinfectants to computer keyboard cleaners, that do not emit greenhouse gases.
As the head of product innovation at a global company pointed out to me, ecological transparency would change the business landscape in two ways. First would be a shift in the “value basis” of a product, adding its ecological impacts into the equation. Second, such transparency would drive intense competition to rethink products to lower those impacts, and so protect a brand’s market position.
In less than 5 minutes it was almost 200 degrees -- defrosting some
local grass-fed beef now. Picked it up at Austin's Ecowise..tell Amy i
sent you.
In looking at these companies' efforts for the report, "Stocking the Shelves with Green: Finding Opportunities in Retailers' Sustainability Programs," the authors found a number of trends in the greening of retail. In addition to huge purchasing power across all retail sectors now investing in greener goods, the report finds that sustainability efforts are becoming a required program rather than a competitive advantage.
"The goal: reduce the number of cups tossed into landfills."
"As part of its green initiatives, Acer said it built the two new Aspires to be free of PVCs (polyvinyl chloride) and BFRs (brominated flame retardants)." [CNET's Gadget Blog]
"features a reprocessed plastic chassis comprised of approximately 20 percent recycled CDs. It also comes in a stylish reusable carrying-case made from recycled PET bottles-no wasted cardboard packaging."
"Committed to the environment, Sony also features trade-in and recycling programs. For more on Sony's proactive approach to creating products that grow out of greener thinking please visit: www.sony.com/green."
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
