Three Digital Trends for the New Decade [MindMap]
|
George, There is only one week left to be part of the CMO Council's Marketing Outlook benchmark. To ignore the rest of my email, and immediately get started, visit http://www.cmocouncil.org/programs/surveys/mo_10/index.html. While the results of the Marketing Outlook audit are presented with anonymous answers, I did want to highlight a couple responses that immediately caught my eye.
No matter what your answers may be, we value them as it helps us paint a broad, global and comprehensive image of the reality of marketing's view of 2010. Please take 15 - 20 minutes to help make Marketing Outlook 2010 a robust benchmark. Best, Donovan Neale-May CMO Council |
We project B2B interactive marketing spending to hit $4.8 billion in 2014, over double an estimated $2.3 billion in 2009.
If it were only this simple.
=============
"all you have to do is invest in really great analytics using a combination of measurement tactics such as Google Analytics, Omniture, Radian6, bit.ly click tracking, etc. and run control-exposed effectiveness studies.."
Almost every message can work in almost every medium. The question you have to ask is, if you can deliver creative experiences that take full advantage of a given medium's properties (television vs. outdoor vs. digital), where will you see the best results as a function of both reach and quality?
eMarketer believes that when companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network," states the report.
"NBA Digital is tipping off a toggling computer companion to the pro basketball league’s telecasts"