George Dearing dot com

 

A few quotes leading up to CMO Council's Marketing Outlook 2010 survey

Missing your response to Marketing Outlook 2010

George,

There is only one week left to be part of the CMO Council's Marketing Outlook benchmark. To ignore the rest of my email, and immediately get started, visit http://www.cmocouncil.org/programs/surveys/mo_10/index.html.

While the results of the Marketing Outlook audit are presented with anonymous answers, I did want to highlight a couple responses that immediately caught my eye.

  • When asked about their greatest accomplishment in 2009, most marketers lauded their ability to restructure to better support business growth. However, 3 people wrote in that survival was the best accomplishment. In fact, one of your peers exclaimed, "Our marketing department accomplished nothing innovative; we simply treaded water."
  • Social, digital and interactive technologies are pushing marketers to reallocate budget, ramp up training and invest in educating teams to best perform. However, there are a brave few who admit the future of social media may rest in newer, younger hands..."Bring in lots of interns to manage social media...lots and lots of interns."
  • So far 32% of your peers are hoping to find more time for family and friends...but one colleague is hoping for a job with a bit more spice...and a salary that matches their contribution to the company.

No matter what your answers may be, we value them as it helps us paint a broad, global and comprehensive image of the reality of marketing's view of 2010. Please take 15 - 20 minutes to help make Marketing Outlook 2010 a robust benchmark.

Best,

Donovan Neale-May

CMO Council

Filed under  //   CMO   CMO+Council   interactive   interns  
Posted March 10, 2010
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Forrester: B2B Interactive Marketing Spending To Hit $4.8 Billion by 2014

We project B2B interactive marketing spending to hit $4.8 billion in 2014, over double an estimated $2.3 billion in 2009.
via blogs.forrester.com

Filed under  //   B2B   digital+marketing   forrester   interactive  
Posted March 4, 2010
// 0 Comments
 

State of Social Media Marketing 2010 | The Compass | Fast Company

via fastcompany.com

If it were only this simple.
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"all you have to do is invest in really great analytics using a combination of measurement tactics such as Google Analytics, Omniture, Radian6, bit.ly click tracking, etc. and run control-exposed effectiveness studies.."

Filed under  //   interactive   marketing+profs   research   social+media  
Posted January 13, 2010
// 2 Comments
 

Good Quote From Joe Marchese

Almost every message can work in almost every medium. The question you have to ask is, if you can deliver creative experiences that take full advantage of a given medium's properties (television vs. outdoor vs. digital), where will you see the best results as a function of both reach and quality?
via mediapost.com

Filed under  //   facebook   interactive   social+media   twitter  
Posted January 12, 2010
// 0 Comments
 

You Can Budget For It, But You Still Have To Staff It

eMarketer believes that when companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network," states the report.
via mediapost.com

Filed under  //   digital+strategy   emarketer   interactive   PR   social+media  
Posted December 22, 2009
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NBA Making Live Games More Interactive

Multichannel Nov 11, 2009 6:44 PM ET

NBA League Pass

AJAX Indicator
via paidcontent.org

"NBA Digital is tipping off a toggling computer companion to the pro basketball league’s telecasts"

Filed under  //   advertising   interactive   media   NBA   paidcontent   sports+marketing   TV  
Posted November 12, 2009
// 0 Comments