George Dearing dot com |
Life | Tech | Sustainability |
I'm clearly out of touch.
"..iTunes staff picked Michael Jackson as artist of the year, with Kings of Leon taking home album of the year for their 2009 release, "Only By the Night." The top-selling single of the year was the Black Eyed Peas' "Boom Boom Pow." They also checked in at No. 4 with "I Gotta Feeling," giving them two songs in the top 5."
"Every utility will have its own version of the iTunes App Store,” said Austin Energy, CIO of Austin Energy, during this morning’s utility panel at GreenBeat 2009 in San Mateo, Calif. — essentially, every major utility, in order to be at the cutting edge of the Smart Grid, will need to have a full portfolio of applications that can help their customers trim their energy use and their monthly bills."
TreeHugger's post on Green iPhone apps got me thinking about the upside that exists as mobile content and apps continue to explode. With such clear demand, you'd think it would be easy to find apps.
I like 3rdWhale President Ron Williams' idea of simply adding a "sustainability" tag to the iTunes store and homepage. And with Apple's recent Green push, you'd think they'd be all over the opportunity to boost firms with a green gene.
What this also shows is how much opportunity there is for brands and content providers. If I were a media company or brand I'd be looking to cut content and licensing deals that put my company front and center alongside these niche providers. Not to mention iPhone apps are the gateway interface to other brand touches and interactions. And guess what -- a lot of those interactions will ultimately be tied to transactions. Think M-Commerce.
I missed most of the Apple updates today -- and though the event was super hyped, it looks like there's a few notable iTunes enhancements.
I'd love something that brings together Songza, Last.fm and Pandora-type features..
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"The Spotify app’s killer feature is offline play - push a button to download your Spotify playlists containing up to 3,333 songs to the app for playing whilst not connected."
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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