Modern Marketing And PR Pro Fluency Matrix [the future buzz]
Almost Half Of Us Companies Will Be Blogging by 2012
via emarketer.com
"Because of the apparent staying power of blogs in corporate settings, eMarketer forecasts continued growth in company use of blogs for marketing purposes. This year, eMarketer estimates just over one in three companies have a public-facing blog used for marketing, a proportion that will rise to 43% by 2012."
Seth's Blog: The circles (no more strangers)
"The problem is that strangers are difficult to convert. And the other problem is that they're expensive to reach. And the hardest problem is that we're running out of strangers."
How to develop a green ad campaign [BusinessGreen]
Ambiguity can get you into big trouble, so the CAP and BCAP advise that you use specific terms and avoid words such as "greener" or "friendlier" that can't be easily substantiated. Defra goes further and warns against terms such as " environmentally friendly", "green", "nature's friend", "made with care for the environment", "safe for the environment", "ecological", "eco-friendly".
Defra is also currently researching consumer attitudes to words which environmental experts may consider obvious but could prove confusing to consumers. The results should be published in the summer. "Early findings suggest that people's understanding of many terms is based largely on inference and intuition," Defra states.
If you don't help the business, the business will help themselves
the VP of Marketing did something else remarkable. She boycotted IT. She refused to have anyone in marketing have any contact with them. No ERP, no email, nothing. Her team started to use GMail, Google Docs, Open Source Wiki’s, document sharing software and of course Salesforce.com to complete their work. All were outside the firewall and out of Mocking’s reach.
via cloudave.com
Mike Linton on "Creating A Customer Scorecard"
it is critical to know your "customer health." It is a window on long-term issues and their anticipated future financial impact. I'm not talking about standard analytics like ROI or cost of customer acquisition that are the basics for any marketing department. I'm talking about a scorecard on consumer behavior that predicts future purchasing potential and highlights growth opportunities and potential weaknesses.
via forbes.com
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
My Other Sites
