2020 Social Decoding Social Workshop March 2010 [Alan Weinkrantz]
C-Change Media Inc.: Why Digital News Consumers Are So Promiscuous
At BusinessWeek, we once asked McKinsey and Co. to study our web users and found to our surprise and chagrin that our brand users were remarkably promiscuous. On average, they visited 18 different media brands--TV networks, newspapers, magazines, and websites--a week to satisfy their news appetites. At first, we thought this was a shocking number, showing little loyalty to our brand. On reflection, however, we came to realize that many of the readers of BusinessWeek are news junkies. They devour information and analysis, and it's obvious that they would seek news from lots of sources on a regular basis
Fortune Mag Adjusts For Economic Backdrop
in a time of ignominy for business titans, readers will see fewer CEOs gracing the cover. Case in point is the cover of the redesigned issue, which features soldiers in uniform, illustrating an article about companies hiring military elite.
via mediaweek.com
Yahoo's Carol Bartz
We sell advertising as our main business. We reach 600 million people. We have to do a better job of telling that story to our advertisers so they understand the value of what they're buying.
via forbes.com
WSJ Making Moves To Break NYT’s Hold On Big Retailers | paidContent
AdAge reports. While the NYT has expressed confidence in its ability to maintain its long-standing relationship with major marketers, the WSJ is already taking aggressive steps to force advertisers to choose where to put their finite ad dollars.
via paidcontent.org
Shotgun blasts are even less effective in today's media environment
While paying attention to the age demographics of their target, marketers are also watching other factors that might influence a purchase decision. With the economic downturn, Tancer says there was an increase in email advertising touting savings and other deals as well as Internet searches that have to do with finding coupons or savings. Both findings would suggest marketers be more strategic when it comes to their digital marketing campaigns, Tancer says, adding, "The days are gone where we could just guess how people are going to search and build a campaign around that.
via mediapost.com
George Dearing
Founder @ Dearing Group LLC.
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