The Economist On Tumblr
The New Yorker On Its Tumblr Strategy
When The New Yorker posted the Escher-inspired oil-spill-themed cover for its July 5 issue on its Tumblr page, it drew many links from other sites.
Alexa Cassanos, director of public relations for The New Yorker, which began using the service in late May, said the cover resonated in unlikely places, like the news aggregator Reddit.
Ms. Cassanos said Tumblr afforded The New Yorker an opportunity to showcase some material that might otherwise get lost online.
“We can highlight graphic content like photo essays or slide shows to an audience that may not read the magazine,” she said. “You just couldn’t do that, visually, on Twitter or Facebook.”
via nytimes.com
Making the Case for Activity Streams in the Enterprise
if you want to sell your manager on an activity stream or microblogging solution, what are you supposed to do? Here are Lynch's key points for making the case for activity streams in the enterprise:
1. Admit Activity Streams Are Another Tool (It's OK That It Is)2. When Done Right, Activity Streams Quell, Not Add To, Information Overload
3. You don't have to stare at activity streams all day
4. They're Cheaper and Easier
via readwriteweb.com
Microblogging is a feature -- integrating ad hoc collaboration across Office is where impact will be
On the surface the features of OfficeTalk are entirely familiar, and even a bit pedestrian. Yammer and other similar services like Socialcast and Obayoo have been out for quite some time now offering all of these features and more.
But none of the existing players in enterprise microblogging can compare to the reach, familiarity, and development muscle of Microsoft. One can easily see the potential for Microsoft to integrate OfficeTalk into Sharepoint, Outlook, or Office, and almost immediately become the dominant player in the still very new market for enterprise microblogging.
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
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