Finding new ways to regain the appeal that older or fading Internet companies once had with consumers is by no means easy, Wharton experts say. Companies like AOL, Yahoo and even Microsoft "have lost their 'mojo,'" suggests Kevin Werbach, a Wharton legal studies and business ethics professor. "They are kind of stuck."
Wouldn't cast Microsoft as an "internet firm" but OK.
"because most teams at Microsoft are not willing to comment officially on policies/products from their competitors".
Google has been talking up the splash it wants Google Docs to make in 2010. Don Dodge, who just made the move from Microsoft to Google, recently told me, “2010 is going to be the year of Gmail and Google Docs and Google Apps.” Even more concretely, Enterprise President Dave Girouard said last month that Docs will see 30 to 50 improvements over the next year, at which point big companies will be able to “get rid of Office if they choose to.
TechSupport Marketplace is a new Microsoft site that will bring together “Customers who are having a problem and independent Experts with the skills and ability to troubleshoot and help resolve those problems. In return for helping Customers with their computer problems in a one on one manner, the Experts earn some money directly from the Customer they are helping,” according to an e-mail message about the program cited by Kakkar.
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
