Mobile Report From Burston-Marsteller and Proof Integrated Communcations
via adage.com
Mobile Tech in Afghanistan
via wired.com
"For some challenges though, there are unique local solutions. Since many users have mobile phones but no access to electricity, battery charging stalls (shown in the photo below) have popped up in cities like Mazar-e-Sharif. One hour’s battery charging costs 10 Afghanis or 0.2 cents. A stall carries a variety of chargers to suit different phones. To charge the phone, a user is given a number tag and the same number is attached to the battery and the phone. It’s a system similar to how valets keep track of the keys of a parked car."
Fragmented Future Of Mobile Ad Networks
in the coming year, we could see the top three smartphone device makers all have their own mobile ad networks. And RIM’s ad network could also be prohibited from serving ads on the iPhone with Apple’s policies. The result of this would be a more device-centric, fragmented, mobile advertising market. Already Steve Jobs is promoting Apple’s iAds as a revolutionary ad format optimized for the iPhone and iPad. RIM and Google could be forced to develop and tout their device-centric ad formats.
And thus, advertisers would be encouraged to go to each device manufacturer for the ad formats that promise the best clickthrough rates. It would be a nightmare however for advertisers and agencies to have to split their spending between all the different networks. Advertisers hate fragmentation. They love scale: buy once, plaster everywhere.
via techcrunch.com
Apple App Store Hits 250,000 Apps
"As of Saturday morning, by this count (which doesn't include apps available only overseas), there were 251,007 applications from 50,304 publishers available for download for the iPhone, iPad or iPod touch. AppShopper.com, which keeps a similar list, has the total at 253,777 apps, including 24,334 for the iPad."
Recommendations for Mobile News Apps
via newslab.org
From NewsLab:
-------------------
Among the report’s recommendations for mobile news app developers:
1. Step up the interaction component
2. Don’t just shovel; create new mobile-exclusive content
3. Ask for and accommodate mobile user content submissions
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
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