George Dearing dot com |
Life | Tech | Sustainability |
Thirty-six percent of consumers said they would like to receive mobile grocery coupons, 29 percent said they want cellphone apps that scan product barcodes for an offer or discount, and 26 percent want coupons from movie theaters.
—Online vs. Mobile: “We do treat them as separate platforms, I think that the users’ expectations are different on the two platforms and we want to make sure we build for the mobile platform. We’re focused on the fact that it’s a different screen size, people are usually sort of in transit, on the go, also, on the iPhone in the app store, the expectation from customers to pay for digital content is there as well. It also gives us a place where we can experiment. We do think that readers and users will pay for content that’s unique and customized, valuable experiences.”
"Overall mobile traffic — 11.1% of all mobile users, and 30.8% of smartphone owners, hit a social networking site in January. Those numbers are up 4.6% and 8% from January 2009." [via VentureBeat]
I'd like the mobile marketing conversation to focus less on how cool mobile could be, and more about how infrastructure, data and economic hurdles in the mobile space will be overcome.
"Hoping to use the technology as a competitive advantage, some big chains are reluctant to discuss their plans. The Sam’s Club division of Wal-Mart, Crate & Barrel, Kerr Drug of North Carolina and Disney stores are among the retailers that confirmed they were testing various mobile technology or planned to do so soon." [Stephanie Rosenbloom - NYT]
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Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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