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But It's About More Than Just Advertising

Using data to grow
Google wants to help publishers use web technology to grow, Mr. Varian said. "I think papers could better exploit the data they have. They need better contextual targeting and ad-effectiveness measurement."

Mr. Varian said Google advises some publishers from the Google News roster on ad targeting and engagement. But not all of the newspaper world sees the search giant as a friend; last spring, News Corp. boss Rupert Murdoch accused the company of trampling copyrights by displaying snippets of new stories and selling advertising against them, taking money out of publishers' pockets. And last week, digital marketing firm Outsell released a report claiming that 44% of Google News users don't click through to the original sites.

via adage.com

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Filed under  //   advertising   google   newspapers   publishers  
Posted January 28, 2010
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Why We Need to Subsidize Journalism.[The Progressive]

via progressive.org

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Filed under  //   journalism   newspapers  
Posted January 25, 2010
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New York Times Ready to Charge Online Readers [Daily Intel]

We’re in a megatransition. It hasn’t ever felt like anyone has the answer,” he said. “My macro feeling is that I’m glad I had this job at this time. It was great working at the paper when it was on dead trees and could pay for itself.
via nymag.com

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Filed under  //   New+York+Magazine   newspapers   NYT   paywalls   publishing  
Posted January 17, 2010
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More Data On PayWalls From Harris Interactive [CNET]

via news.cnet.com

"The poll also revealed what many newspapers have already experienced--that readership of traditional news is steadily dropping. Just 43 percent of the people surveyed said they read a newspaper each day, either in print or online. Around 72 percent read a paper once a week, while 81 percent read only once a month. And 10 percent said they never read a newspaper."

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Filed under  //   digital+media   newspapers   Online   paywalls  
Posted January 13, 2010
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Clay Shirky On The "crisis facing journalism"

The crisis facing journalism is that there has been one institution, and one business model, that does most of the heavy lifting for most of the last hundred years.  And that’s newspapers getting local ads and using it to subsidize the newsroom.  And it worked so well for so long that nobody ever thought, “You know, if this model breaks, we’re all in real trouble.” And that was partly because the newspapers weren’t paying attention to what was happening, and partly because what happened was so dramatically different from anything in the 20th century media landscape. 
via gleanr.com

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Filed under  //   clay+shirky   journalism   media   newspapers  
Posted December 18, 2009
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Hyperlocal news: profits a long way off

In short, 2010 will not be the year of hyperlocal—these are the foothills, the beginnings of localised online publishing
via http://www.guardian.co.uk/media/pda/2009/dec/10/aop-microlocal-forum

 

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Filed under  //   hyperlocal   media   news   newspapers   online+content   publishers  
Posted December 10, 2009
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The UK's best handheld for 40yrs [Clever]

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Filed under  //   advertising   humor   iphone   newspapers  
Posted November 30, 2009
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Newspapers Are What? Google’s Got Some Suggestions

via techcrunch.com

8 out of 10 say they're toast.

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Filed under  //   digital   google   newspapers   publishers  
Posted November 18, 2009
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Video at Web 2.0 Summit of WSJ, Google, NYT, HuffPo Execs

via paidcontent.org

"—22:00 in: Hippeau says Craigslist was more of a destroyer of newspapers than anything else. “It’n not Craig Newmark’s fault,” Nisenholtz replies. “Nobody has the right to exist in business. It’s that simple.”

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Filed under  //   media   newspapers   publishers   web2.0  
Posted October 23, 2009
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Report: Majority Of Newspapers Now Purchased By Kidnappers To Prove Date

via theonion.com

Big ouch.

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Filed under  //   newspapers   publishers   stats   the+onion  
Posted October 14, 2009
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