George Dearing dot com |
Life | Tech | Sustainability |
"Another test customer, P.C.C. Natural Markets, a Seattle-based organic foods company, saw a large number of new Foursquare users coming to its stores over the weekend and used the analytics tool to figure out where they were coming from."
AdAge reports. While the NYT has expressed confidence in its ability to maintain its long-standing relationship with major marketers, the WSJ is already taking aggressive steps to force advertisers to choose where to put their finite ad dollars.
"I found an old Hewlett-Packard slate computer under my desk and showed the width of the screen to try to illustrate what a potential 10-inch device might look like."
"What’s the downside? Other than major blogosphere blowback—winds developing tweet by tweet—the Times runs the risk of TimesSelect 2. If readers, and lots of them run into paywalls and decide to quickly move on to still-free sources—sources as top-notch as the BBC, Reuters (NYSE: TRI), NBC, NPR and many more—then the model could fall apart: the Times would lose its mojo as top digital (non-aggregator) news site and retard its digital ad potential. That’s what makes it a big bet. "
And he gets the "image of the day for that story" award.
---------------
"Both are have-cake/eat-cake strategies: Generate as big as an audience as possible to sell to advertisers, while extracting a second revenue stream from hard-core readers. The Times, which is reportedly generating $100 million a year from Web display ads, wants to do the same thing."
Mr. Fleming, who says he became committed to Ms. Cobb “before her high-priestess phase,” describes their conflicts as good-natured — mostly.
But he refuses to go out to eat sushi with her anymore, he said, because he cannot stand to hear her quiz the waiters.
“None of it is sustainable or local,” he said, “and I am not eating cod or rockfish.”
We’re in a megatransition. It hasn’t ever felt like anyone has the answer,” he said. “My macro feeling is that I’m glad I had this job at this time. It was great working at the paper when it was on dead trees and could pay for itself.
"And when I pointed out the apps to a Times spokeswoman on Tuesday, she asked around and later confirmed that the two apps “are not authorized and our legal department is looking into the matter.” But as of Thursday morning, the apps are still there, ranked #14 and #18 on Apple’s list of top paid news apps."
The New York Times Could the phone booth make a
"Claire Cain Miller, went so far as to rearrange the furniture in her San Francisco home: “We moved one of our living room couches into the bedroom under the window because that is the only place in the house where we get AT&T coverage.” Before that, she said, she would deal with work conversations by balancing her computer or notebook on the dresser with one hand and holding the phone in the other."
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
--------------------------------------------------------
my media | marketing | technology blog
>> http://www.wowfeed.com
