Modern Marketing And PR Pro Fluency Matrix [the future buzz]
P.R. Missteps at BP, Toyota and Goldman [NYT]
In the view of many who are paid to extract corporations from terrible situations, Toyota, BP and Goldman exacerbated their woes by either declining to fess up promptly, casting blame elsewhere or striking adversarial postures with the public, the government and the news media.
via nytimes.com
How to develop a green ad campaign [BusinessGreen]
Ambiguity can get you into big trouble, so the CAP and BCAP advise that you use specific terms and avoid words such as "greener" or "friendlier" that can't be easily substantiated. Defra goes further and warns against terms such as " environmentally friendly", "green", "nature's friend", "made with care for the environment", "safe for the environment", "ecological", "eco-friendly".
Defra is also currently researching consumer attitudes to words which environmental experts may consider obvious but could prove confusing to consumers. The results should be published in the summer. "Early findings suggest that people's understanding of many terms is based largely on inference and intuition," Defra states.
Online Sentiment for the iPad according to Vocus [AdAge]
since Steve Jobs introduced the iPad, its coverage in major magazines, newspapers and wire services has been neutral an overwhelming 76.8% of the time, negative 17.4% of the time and positive just 5.8% of the time, according to analysis for Ad Age performed by Vocus
via adage.com
liked this one from Rosabeth Moss Kanter
Communication is haphazard, erratic and uneven. Things change quickly, leaders are distracted, and it's not clear who has accurate information. Potentially destructive rumors take on a life of their own. Time is wasted.
Solution: Develop an interactive communications site to reach everyone with the same information in a timely fashion. Keep it going after the worst of the crisis is over.
via blogs.hbr.org
Looks like a good read // "The AMA Handbook of Public Relations"
The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers:
• Master media relations
• Manage rumors and crises
• Adapt areas of specialization to the Internet
• Work with trade publications
• Leverage websites, blogs, podcasts, and social networking sites
• Monitor the Web for positive and negative feedback
• Allocate resources and establish budgets
• Measure the impact of Internet strategies
via amanet.org
George Dearing
Founder @ Dearing Group LLC.
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