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Looks like a good read // "The AMA Handbook of Public Relations"

The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers:

• Master media relations

• Manage rumors and crises

• Adapt areas of specialization to the Internet

• Work with trade publications

• Leverage websites, blogs, podcasts, and social networking sites

• Monitor the Web for positive and negative feedback

• Allocate resources and establish budgets

• Measure the impact of Internet strategies

via amanet.org

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Filed under  //   American+Management+Association   books   PR  
Posted March 3, 2010
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Embargoes explained / VentureBeat

via venturebeat.com

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Filed under  //   embargoes   PR   press   venturebeat  
Posted February 25, 2010
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tomorrow’s PR pro

via arikhanson.com

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Filed under  //   PR  
Posted February 24, 2010
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Edelman Has Some Excellent Research On Cleantech

(download)

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Filed under  //   cleantech   Edelman   environment   PR   research   sustainability  
Posted January 27, 2010
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You Can Budget For It, But You Still Have To Staff It

eMarketer believes that when companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network," states the report.
via mediapost.com

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Filed under  //   digital+strategy   emarketer   interactive   PR   social+media  
Posted December 22, 2009
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{Seems a but harmless} NBA fines Bucks guard Brandon Jennings for tweet [AP]

Jennings was fined for the timing of his post, not the content, when he tweeted: "Back to 500. Yess!!! "500" means where doing good. Way to Play Hard Guys.
via google.com

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Filed under  //   NBA   PR   sports   twitter  
Posted December 18, 2009
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Tim Ferriss On "How to Create a Global Phenomenon With Less Than $10,000"

via scribd.com

Very simple presentation that underscores how reach and influence play into a business strategy.

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Filed under  //   Le Web   media   PR   publicity   social+media   startups   technology  
Posted December 14, 2009
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Yahooligans Hired Lap Dancers For Taiwan Hack Day
via digital.venturebeat.com

As if Yahoo doesn't have enough to worry about..what a bonehead move.

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Filed under  //   brand+equity   corporate+responsibility   PR   publicity   yahoo  
Posted October 19, 2009
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The worst Microsoft ads of all time [guardian.co.uk]

via guardian.co.uk

And there's quite a few. I'd argue the media coverage they generate is pretty good ROI.

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Filed under  //   advertising   microsoft   PR   viral  
Posted September 27, 2009
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Some folks are good at word-of-mouth

Nice conference follow-up from Melissa Brenton at Racepoint Group..met her at Enterprise 2.0. Looking forward to reading Larry Weber's book -- Sticks & Stones.

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George Dearing
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georgedearing.com

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Filed under  //   books   digital+influence   digital+strategy   larry+weber   online+strategy   PR   racepoint+group  
Posted September 14, 2009
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