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Under terms of the agreement with Scribds, authors will receive 50 percent of the net sales of their titles through the startup’s social platform. A default price of $9.99 will be set for each title, but authors will have the opportunity to set their own prices.
Using data to grow
Google wants to help publishers use web technology to grow, Mr. Varian said. "I think papers could better exploit the data they have. They need better contextual targeting and ad-effectiveness measurement."Mr. Varian said Google advises some publishers from the Google News roster on ad targeting and engagement. But not all of the newspaper world sees the search giant as a friend; last spring, News Corp. boss Rupert Murdoch accused the company of trampling copyrights by displaying snippets of new stories and selling advertising against them, taking money out of publishers' pockets. And last week, digital marketing firm Outsell released a report claiming that 44% of Google News users don't click through to the original sites.
Random House,to launch iPhone apps for authors.
In short, 2010 will not be the year of hyperlocal—these are the foothills, the beginnings of localised online publishing
Crovitz said that news sites could target a 10 percent slice of its audience for paid content. “There’s one thing that stands out when we look at traffic patterns for local media,” Crovitz said. “The quality of the journalism at local papers is often unique. Unlike the major outlets, where there’s a lot of overlap of coverage, that differentiates local media
The Google project is now at livingstories.googlelabs.com, part of Google Labs, where the company tries out experimental products, but if it is judged a success, it would eventually reside on the site of any publisher that wanted to use it.
Well worth the listen if you're interested in how old and new media are converging in the publishing business.
"—22:00 in: Hippeau says Craigslist was more of a destroyer of newspapers than anything else. “It’n not Craig Newmark’s fault,” Nisenholtz replies. “Nobody has the right to exist in business. It’s that simple.”
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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