"Real-time search startups blow away Google"
None of the major engines are focusing on how to monetize real-time search results, at least not yet. Casey mentioned that at Google there is a “solid separation between church and state,” i.e., product development and monetization.
Monetization is an angle that one real-time search startup, OneRiot, has tackled with some success. In the following conference session, Tobias Peggs, General Manager at OneRiot, explained how with RiotWise, OneRiot is showing ads from the Huffington Post for articles that match real-time search queries. OneRiot also has a wide distribution network, saying that 97% of search volume comes through partner sites via its API.






