RSS Feeds From Your Favorite Bands With Roadie [RWW]
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With standard RSS feeds, a client has to poll the feed at regular intervals (usually around once every 15 minutes). A PubSubHubbub enabled client, however, will receive a ping immediately after a post has been published.
Louis Gray points to another graveyard created by Google -- the market for standalone RSS readers. But the snippet that stands out for me is this one:
"not only is innovation alive and well, but blogs and RSS are key components in creating new products." Exactly.
Let's take that a bit further. Many of us describe RSS as plumbing, infrastructure, whatever. What we mean is that it's important technology that facilitates how we use the internet as a platform. And it enables other services and tools to work properly as we slice, dice and interact with information across the web. Transporting data via RSS is something that every new service or tool will provide, at least to some extent.
Owning big pieces of the RSS and blog pie (Blogger.com) gives Google an advantage in a number of ways. Not only can it cherry-pick its way to the internet acquisition top, it gains valuable insight around the real-time web.As it delivers RSS-powered content via Google Reader, it can use the same lens to understand who's actually creating all that content. That's insight that's priceless as big companies pay big bucks for insight into the web's data streams.
The bigger question is what other pieces are ripe for the taking? I think the Yahoo, Microsoft deal answered that for us.
Pubsubhubbub
So this is what all the fuss was about last week regarding Pubsubhubbub:
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"the basic idea is any RSS feed using FeedBurner will now be updated nearly instantly whereas previously there was a delay in feed updating."
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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