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Data On CMO's Digital Spend

"The February 2010 CMO Survey is a nationwide poll of chief marketing officers conducted twice each year by Duke University's Fuqua School of Business in conjunction with the American Marketing Association. The survey collected responses from 612 marketing executives during the last two weeks of January."

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Posted March 8, 2010
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Starbucks On Its Social Media Program

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Filed under  //   digital+marketing   social+media   word of mouth  
Posted March 8, 2010
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{Deadly accurate} Twitter Follower Personality Types

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Filed under  //   social+media   twitter  
Posted March 6, 2010
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PolicyTool for Social Media

The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.

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Filed under  //   rtraction   social+media  
Posted March 5, 2010
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Innovation process at Dell

Lastly we talked about some of the recent changes that Dell made to their IdeaStorm environment, and how they felt the need to expand their successful online suggestion box concept with directed and time-bound innovation jams called Storm Sessions through which they ask the community questions in real time, sometimes for days, sometimes for weeks, and sometimes for hours. They have found this real time learning capability, which they use both inside and outside, to be extremely powerful.

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Filed under  //   CMO   idea+management   innovation   social+media  
Posted March 4, 2010
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Is There a Relationship Between Trust and Influence? [Waggener Edstrom]

From our research, we learned that reach doesn’t necessarily mean influential, and influential doesn’t necessarily mean trustworthy. Apparently, people discriminate between influence and trust. You may trust an academic on climate change, but you may not be influenced by what he/she says when it comes to buying a car, or the latest gadget.

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Filed under  //   social+influence+marketing   social+media   waggener+edstrom  
Posted March 3, 2010
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You can tell a lot about a brand when they write social media job descriptions // #Hilton

Social media is changing the way Hilton Worldwide engages with customers. Our guests are sharing their hotel stories through online services such as TripAdvisor, Facebook and Twitter, and expect us to be active and available through these popular channels. We are committed to being the leader in hospitality social media strategy by providing the best available tools and strategies to compete in this arena.  The Social Media manager will lead the Social Media Committee in guiding Hilton Worldwide social media efforts.

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Filed under  //   Hilton   hospitality+industry   social+media  
Posted March 3, 2010
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The Social Media Effect - Social Media Graphics

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Posted February 28, 2010
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Burson-Marsteller Fortune Global 100 Social Media Study

"The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders."

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Posted February 23, 2010
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A CMO's Guide To The Social Media Landscape [CMO.com]

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Filed under  //   C-Suite   CMO   digital   digital+marketing   marketing   social+media  
Posted February 21, 2010
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