Older Adults and Social Media [Pew Internet]
Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
via pewinternet.org
good thoughts on the business need for brands to be 'social'
via psfk.com
[Spencer Fry at Carbonmade]
With so much information flowing, do you know if your content/ information is truly being absorbed? Can you approximately measure it?
Social features accompanying products: does friending and following add measurable ($) value to your product – or is it a distraction to customers and to your organization in serving them?
Should a company hire someone purely for the role of ’social media’, unless it’s based on a real business need? Is their role to respond to customers’ inquiries or concerns, or is it just to add 100 or 1,000 more friends or followers whose value they can’t measure in dollars?
Are social networks nothing more than echo chambers where everyone is shouting to be heard.
Not every product needs to be social (via a marketing technique), nor adopt social features (via product features on a website); they may make sense for certain intrinsically conversational brands with differentiated, valuable content. But not for the sake of checking a box and ‘being social’.
The need for metrics: Like the banner ads of the early 2000s, social media marketing, social features and even game mechanics metrics need to evolve to eventually allow for more precise, targeted measures – and direct attribution to sales. Or brands will patience investing in a medium or tactic they can’t measure.
Cory Doctorow on Blogging
When blogging was the easiest, most prominent way to produce short, informal, thinking-aloud pieces for the net, we all blogged. Now that we have Twitter, social media platforms and all the other tools that continue to emerge, many of us are finding that the material we used to save for our blogs has a better home somewhere else. And some of us are discovering that we weren't bloggers after all – but blogging was good enough until something more suited to us came along.
via guardian.co.uk
HootSuite stepping up paid offerings soon
offer marketers and advertisers analytics integration, unlimited packages for features, and consumer insight and scoring applications.
The premium service model will launch with gold, silver and bronze packages. Holmes estimates that about 95% of marketers and publishers tapping the social dashboard will continue using the free products to support campaigns in Facebook, Twitter, LinkedIn and other social media channels.
via mediapost.com
George Dearing
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
My Other Sites
