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"The February 2010 CMO Survey is a nationwide poll of chief marketing officers conducted twice each year by Duke University's Fuqua School of Business in conjunction with the American Marketing Association. The survey collected responses from 612 marketing executives during the last two weeks of January."
The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company.
Lastly we talked about some of the recent changes that Dell made to their IdeaStorm environment, and how they felt the need to expand their successful online suggestion box concept with directed and time-bound innovation jams called Storm Sessions through which they ask the community questions in real time, sometimes for days, sometimes for weeks, and sometimes for hours. They have found this real time learning capability, which they use both inside and outside, to be extremely powerful.
From our research, we learned that reach doesn’t necessarily mean influential, and influential doesn’t necessarily mean trustworthy. Apparently, people discriminate between influence and trust. You may trust an academic on climate change, but you may not be influenced by what he/she says when it comes to buying a car, or the latest gadget.
Social media is changing the way Hilton Worldwide engages with customers. Our guests are sharing their hotel stories through online services such as TripAdvisor, Facebook and Twitter, and expect us to be active and available through these popular channels. We are committed to being the leader in hospitality social media strategy by providing the best available tools and strategies to compete in this arena. The Social Media manager will lead the Social Media Committee in guiding Hilton Worldwide social media efforts.
"The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders."
Founder of the Dearing Group LLC., a consultancy focused on communications and sustainability.
George can be reached via email at george@dearinggroup.com or on social networks like Twitter, Facebook and Friendfeed. Subscribe to this site via RSS here.
Note: All content on this site is the personal opinion of George Dearing and doesn't represent the views of my past, current or future employers or their clients.
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