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Here's A Sampling From GasPedal's Upcoming "Word of Mouth Supergenius" Event

via damniwish.com

Here's a few of Saul's tips.

- Sometimes less is more. People will talk about you more when you don’t talk so much about yourself. The more you keep your mouth shut, the better you’re doing.

- Communicate rather than sell. Always try to connect with the consumer on more than just a business level. As Saul says, business actually begins when you stop selling.

- Ask people to spread your message. Sometimes even the biggest fans don’t know how to talk about you or how important their word of mouth is to you.

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Filed under  //   gaspedal   marketing   social+media+business+council   WOM   word of mouth   word of mouth marketing  
Posted November 4, 2009
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Andy Sernovitz Interviews Pepsi's Blogger Relations Team

via damniwish.com

At about the 2:20 point, Bonin Bough talks about Pepsi's hands-on approach and how it has to be about more than the product. I like the way Andy framed the blogger outreach discussion, mentioning how blogger relations isn't always as "easy as it looks."

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Filed under  //   andy+sernovitz   blogger+outreach   blogher   blogs   gaspedal   pepsi   social+media+business+council   word of mouth  
Posted September 6, 2009
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General Mills Looked Beyond The Transaction To Reach Influencers

via socialmedia.org

David outlines some key things to think about as you develop an outreach or interest program. He knew he had a "talkable" product, but still needed the right word-of-mouth and outreach strategy to move its consumer relationships beyond just "transactions."

I liked this quote:

"There's a gravitational pull, online, toward niche. People congregate around similar interests and affinity. They do."

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Filed under  //   blogwell   brand+advocates   brands   CPG   general+mills   mommy+bloggers   social+media   social+media+business+council  
Posted August 3, 2009
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Kaiser Permanente’s Hilary Weber: Using Social Media for Internal Collaboration

via socialmedia.org

Part of Kaiser Permanente's experiences reflect a lot of the things I'm hearing from other customers. Weber talks about how many of her colleagues really didn't have a good grasp of what everyone was working on, or in some cases, what each person's job role encompassed. She describes how Kaiser devised a collaboration strategy using tools like blogs and wikis for creating content and sharing information.

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Filed under  //   blogs   collaboration   social+media   social+media+business+council   social+technologies   wikis  
Posted July 29, 2009
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Cisco’s Jeanette Gibson On Engaging Customers, Partners & the Press w/ Social Media

via blogcouncil.org

It's easy to see why Cisco continues to be a model for innovation and efficiency after seeing its framework for using social media. They're always measuring the impact to the business and testing various ways to engage different constituences. Social Media Business Council also posted the slideshare presentation. Check out the last slide for some of Cisco's key takeaways.

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Filed under  //   blogwell   Cisco   collaboration   enterprise20   media   social+media   social+media+business+council  
Posted July 22, 2009
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Kraft Asks Us To Break Out In Song For Some Free Beef [ HT - Social Media Business Council]

Simple and good timing as pocket video recorders and video uploads (not to mention Rockband) continue to become larger parts of our digital repertoire.

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Filed under  //   brands   online+marketing   social+media   social+media+business+council   user+generated+content   video  
Posted July 21, 2009
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Wells Fargo’s Joel Nathanson: Social media engagement during a crisis

via blogcouncil.org

"Joel’s presentation focuses on whether in crisis or during everyday business, fundamentals are critical: 1. Social media should be used in coordination with other channels; 2. If you’re not there, someone else will be; 3. Take advantage of the high value, low cost benefits; 4. Start building now — you don’t want to be building the infrastructure when you’re in a crisis."

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Filed under  //   blogwell   corporate+communications   social+media   social+media+business+council   wells+fargo  
Posted July 20, 2009
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Intuit’s Kira Wampler On Building The Brand With Word-of-Mouth [VID]

BlogWell San Francisco Social Media Case Study: Intuit, presented by Kira Wampler from GasPedal on Vimeo.

via blogcouncil.org

Intuit's done a nice job pulling together the pieces of the customer experience. They've brought the conversation around support and business into the community where its customers can interact not only with Intuit, but also with their peers. That's something I talk to customers about a lot. Keep some of the conversation within your own confines. The more you can function as the conversation hub for your own brand, the smarter you'll become at truly understanding your customers.

It's also interesting (and a legit trend) to see how Intuit uses Twitter to listen and respond. One of the biggest advantages Intuit has is its stronghold in the SMB sector. Just think about the numbers of small businesses they can reach with social networks. They're building that one conversation at a time.

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Filed under  //   blogcouncil   brands   customer+services   social+media   social+media+business+council   twitter  
Posted July 15, 2009
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