The Procter & Gamble Company (NYSE: PG) today announced plans to use renewable, sustainable, sugarcane-derived plastic on selected packaging on its Pantene Pro-V®, COVERGIRL® and Max Factor® brands.
Sugarcane-derived plastic is a significant development in sustainable packaging because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum. The new material is made in an innovative process which transforms sugarcane into high-density polyethylene (HDPE) plastic, a type commonly used for product packaging. It remains 100% recyclable in existing municipal recycling facilities.