"The idea is as simple as can be: you load up the app and you see a list of all the current NFL games. If the games are currently in progress, you see an up-to-date score. If they have yet to start, you’ll see when they do. Clicking on any of these matchups takes you to a screen filled with tweets about that specific game. From here, you can respond to any of these tweets, or start tweeting yourself."
Zecco says it plans to use the Promoted Tweets platform to share investment-focused resources, as well as real-time intelligence from the ZeccoShare community, such as “most traded” alerts to make investors aware of new opportunities.
If you have 100,000 followers it certainly appears that you’re popular, but virtually everybody can reach that number – all you have to do is follow 101,000 people yourself. The actual value of building a community via reciprocal following is often very low – the network and its members are not (and likely never will be) engaged.
Promoted Tweets will roll out in three phases this year:
- Search. Promoted Tweets will show up in Twitter search results. This is happening now.
- Syndication. The Promoted Tweets ad system will be made available to developers and Twitter clients like TweetDeck and HootSuite. Revenue will be split 50/50. According to Costolo, this is just getting off the ground.
- Critical mass. Promoted Tweets will start to appear in users' customized feeds. No hard time frame yet, but expect this to happen by the end of the year.
The number of unique users in Japan surged from 521,000 in April 2009 to 7.52 million in March, a 15-fold increase, according to the technology ratings service Nielsen Online Japan. Figures show Twitter is fast catching up to Japan’s biggest social networking site, Mixi, which had about 10.8 million unique users in March. An analysis by Semiocast, based in Paris, in February found 14 percent of the millions of tweets per day worldwide are in Japanese.
Founder @ Dearing Group LLC.
George can be reached via email at george@dearinggroup.com or on Twitter, and Facebook Subscribe to this site via RSS here.
