Hi there, I'm George Dearing and you've hit my personal site. I'm a consultant, journalist and founder at the Dearing Group. Time permitting, I use this TumbIr site to aggregate business and technology trends, sustainability pieces, and a bit of policy and economics. You can grab the RSS feed or hit follow if you're a Tumblr(er)

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Old Media Needs Some New Media Juice

Sunday’s MondayNote column dissected the way information is published by HuffPo alongside other, more traditional publishers. Big differences. The “who’s right” question is something all organizations are cycling through. There’s a balance in the near-term, something I’m not sure I can describe yet. 

“Original stories are getting very little traffic due to the poor marketing tactics of old-fashion publishers. But once they are swallowed by the HuffPo’s clever traffic-generation machine, the same journalistic item will make tens or hundred times better traffic-wise. Who is right?”