Sunday’s MondayNote column dissected the way information is published by HuffPo alongside other, more traditional publishers. Big differences. The “who’s right” question is something all organizations are cycling through. There’s a balance in the near-term, something I’m not sure I can describe yet.
“Original stories are getting very little traffic due to the poor marketing tactics of old-fashion publishers. But once they are swallowed by the HuffPo’s clever traffic-generation machine, the same journalistic item will make tens or hundred times better traffic-wise. Who is right?”